There’s an old saying in journalism that there’s an award for everything.
That’s right: it’s not just reporting and writing. There are also awards for editing, for community service and even for newspaper delivering.
Advertising has its own awards, and I’m delighted to report that TheBurg has received five awards in the Pennsylvania NewsMedia Foundation’s annual “Advertising Contest.”
This is actually the first time we’ve entered this peer-reviewed contest, so we were delighted to be honored to win the following awards in our category:
First Place: Best Single Ad (Rubicon ad) (pictured below)
First Place: Real Estate Ad (Olde Uptown Lofts) (pictured below)
Second Place: Special Event/Vendor Support Idea (Harrisburg Mural Festival)
Honorable Mention: Best Single Ad (Sculpt Pilates ad)
Honorable Mention: Self-Promotion Advertising (TheBurg Daily)
I would like to give a special thanks to our team behind the ads: Megan Caruso, TheBurg’s creative director, and our sales team, Lauren Maurer and Kelsey Tatge.
Below, we show our two first-place awards. Great job, Burg staff!
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Some weeks are more news-heavy than others. Case in point: this past week, which saw several important local news stories, including the death of former Mayor Steve Reed. As we do each Friday, we’ve summarized and linked to our coverage so you can catch up on any stories you may have missed.
Frederick Douglass biographer David Blight is set to appear this weekend at Midtown Scholar Bookstore to kick off Black History Month in Harrisburg. The book earned Blight the 2019 Pulitzer Prize in history. Read our February magazine story to find out what to expect.
Harrisburg police are appealing for community help after several homicides over the past week. Police held a press conference to offer some details of the crimes and encourage tips, which we report in our online story.
Harrisburg University concert series announced its second outdoor show in two weeks. In late June, DJ Steve Aoki will grace the stage in Riverfront Park, joined by Deorro, an LA-based DJ. Get all the dancing details from our online story.
Harristown received final approval this past week for its newest residential project, the conversion of an old office building to apartments on Market Square. Read our news story to find out the details and how close the City Council vote was.
KOTA The Friend is headed to Harrisburg—or at least his new store is. The hip-hop artist has purchased a Midtown building and expects to open a shop and recording studio there. Get all the info from our online story.
Michael Parr is a tailor with an eye for fashion. He’ll chat with you about your style and preferences before creating a new piece or a new wardrobe. Check out our feature story from the January magazine.
Mike McCauley recently had the run of his life, logging a circular, 210-mile course in honor of his teenaged son and to raise awareness of pediatric cancer. Our January feature story tells of his journey to Philadelphia and back.
Sara Bozich has more than 100 ideas for things to do as we flip the calendar this weekend into February. Check out her list, then head on out.
Sculpt Pilates opened last year in a newly renovated studio on Harrisburg’s Front Street. In a magazine feature story, our writer caught up with the owner to find out her approach to fitness and what clients can expect.
Stephen Reed, Harrisburg’s seven-term mayor, died last weekend, prompting tributes from across the city. Reed helped transform downtown Harrisburg, but stirred up plenty of controversy in the process. Read what some had to say.
Susquehanna Art Museum held an anniversary bash and revealed some positive financial news. Our arts blogger let us know what happened, with a nod to the Millworks, as well.
TheBurg dropped our latest issue on Friday. The February edition focuses on African American history, culture and business, along with our usual mix of community news, features and events. Pick it up throughout central PA or click here to read it right now.
Do you subscribe to TheBurg Daily, our daily digest of news and events delivered right to your email inbox? If not, subscribe here!
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Jessi Feltenberger at Sculpt Pilates and Barre
Beth Seitz discovered Pilates 17 years ago.
She had just given birth to her son, which was wonderful, but, during her pregnancy, had gained some 70 pounds, which wasn’t.
“It really helped to get me back into shape,” she said.
Seitz is now helping others get fit through Sculpt Pilates and Barre, an exercise studio that debuted a few months ago on Front Street in Uptown Harrisburg.
“We take time to focus on each of our clients individually,” she said. “We can accommodate people of all sizes and all ages.”
For those not familiar with Pilates, the exercise method was invented a century ago by Joseph Pilates, who turned to exercise and athletics as a way to triumph over childhood illness. He went on to develop his own exercise system based on the Greek concept of a person balanced in mind, body and spirit.
Seitz believes that Pilates offers “a different sort of mind/body connection” than does yoga.
“Yoga is more intimidating than Pilates,” she said. “Pilates is more user-friendly.”
Seitz began teaching Pilates six years ago “because I was a stay-at-home mom and needed something to do,” she said.
After teaching at another studio for five years, she decided to open her own studio based on “how I thought Pilates should be.”
Sculpt Pilates features an onsite fuse ladder, a device that combines spring weight exercises with climbing, hanging, agility and balancing techniques. Clients also can opt to strengthen and tone their muscles with the facility’s professional-grade barres.
“There’s a lot more to Pilates than people think,” Seitz said. “It works all the small supporting muscles. The barre is for cardio and strength.”
Additionally, Seitz’s venue offers several “Studio Reformer” units—essential apparatus for Pilates—with adjustable footbars that accommodate clients of all heights, including children, as well as people with injuries or limited mobility.
“It’s really rewarding to see our clients progress and feel better,” she said. “They begin to stand taller and look and feel more relaxed. People lose weight when they do Pilates, but it’s really more about the mind/body connection that it gives you.”
Today, Seitz no longer teaches, focusing on the business’ administrative duties. Her staff includes instructors Cari Glunz, Jessi Feltenberger and Nicole Cassel. Sculpt offers a variety of classes in groups or on an individual basis.
Dan Ford has been a Sculpt client since the studio opened in August. He travels from his Lower Paxton Township home six days a week to work with Feltenberger and Glunz.
“Every day is a different routine,” he said. “It feels different every day because you’re using different muscles than you did the day before. Pilates gives me a really good workout, and my joints don’t hurt as much.”
Ford also is quick to praise how Seitz manages her studio.
“It’s a great facility,” he said. “Beth is a great owner. She’s very accessible and always calls me right back.”
Sculpt Pilates and Barre is located at 2609 N. Front St., Harrisburg. For more information, call 717-645-0778 or visit www.sculptpilatesandbarre.com.
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An artist’s rendering of the new entrance at Open Stage of Harrisburg.
Given all the vacationing, the news cycle is supposed to take a break in mid-August. However, that wasn’t the case around Harrisburg this past week as several of the city’s elected bodies met and development news arrived at a rapid clip.
Broad Street Market has launched a “Friends of the Market” program so that community members can help support various market initiatives. Click here to find out the perks of membership and how you can sign up.
Dauphin County Library System has bought one of Harrisburg’s most historic buildings, the Haldeman Haly House, right next to the McCormick Riverfront Library. Plans are to renovate the building and move the DCLS administrative staff into space there. Find out all the details.
Football players LeSean and LeRon McCoy have big plans for the 1000-block of N. 6th Street. Several buildings on the block are undergoing renovation after being blighted and boarded up for decades. Read our feature story about the brothers’ plans and other happenings on the block.
Harrisburg City Council listened intently for more than three hours this past Tuesday as the city explained why stop signs should be removed along a few N. 3rd Street intersections and most residents said why they shouldn’t. At the end of the night, the issue remained unresolved, though council may take action.
Harrisburg school district held a pep rally for faculty and staff this past week, as they reported back to work for the 2019-20 school year. A sense of optimism pervaded the auditorium of Harrisburg High School under new district leadership. Read the details here.
Janet Samuels, the Harrisburg school district’s receiver, took action last week to deny a charter renewal to one charter school and to challenge another charter school’s application in court. Read the details here on the actions against both Premier Charter School and the proposed PA STEAM Academy.
Open Stage of Harrisburg will have an entirely new look when it opens its 2019-20 season, as the downtown Harrisburg theater is undergoing a complete renovation. Click here for the full story.
Pennsylvania Department of General Services announced this week that it would construct a new building on the long-time D&H Distributing site in Uptown Harrisburg, eventually moving some 900 workers there. Read the details here.
Sara Bozich has about 100 things for you to do this weekend, which is supposed to feature gorgeous summer weather. Find out what’s going on around town.
Sculpt Pilates has opened in Uptown Harrisburg, offering various Pilates workouts and some extras in their new studio. Read how this new fitness facility came to be.
Verbeke Street in Harrisburg got some love last week from TheBurg’s fine arts columnist, as he strolled the street during 3rd in the Burg. He found lots to do and see along the Midtown hub.
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The interior of Sculpt Pilates
“It’s very tiring trying to open your own business,” said Beth Seitz, who, nonetheless, had a huge smile on her face.
In just under 10 months, Seitz has created her own Pilates studio called Sculpt Pilates and Barre. Located on N. Front Street in Uptown Harrisburg, the studio offers traditional Pilates classes, as well as some specialty classes that she created.
“People should come [to Sculpt Pilates] because we are different from any other Pilates studio,” she said. “We really value our clients. We want to keep them happy, we want to keep them coming, we want their feedback.”
One element that helps the studio stand out is the “fuse ladder,” which is similar to a Pilates tower. The ladder incorporates a lot of strength training through its springs, different handles and a bar that allows you to do pull-ups on it. According to Seitz, Sculpt is the only studio in the area with these ladders.
“I think that really sets us apart from other studios,” she said.
Sculpt offers a wide variety of classes, such as a “planks and play” class for mothers and their kids, pre- and post-natal classes, private sessions, classes for seniors and more. There is a private room for people who need more personal training, a special room for mat and barre classes and another room for retail items.
The exterior of Sculpt Pilates, located on N. Front Street in Harrisburg
Seitz initially got into Pilates after giving birth to her son 17 years ago. After starting, it became more than just about losing weight.
“I don’t like to exercise at all, but I fell in love with Pilates,” she said. “It just gave me such improved mental clarity. I felt better physically, I felt better mentally, I felt better emotionally. It was an all encompassing transformation really.”
Seitz started teaching Pilates six years ago because she wanted to help other people achieve this feeling. She taught for five years at a studio run by someone else, but she said it felt like something was missing. In December, after leaving her previous instructor position, she decided she wanted to create her own studio.
“I wanted to tailor what was taught at the studio and what the experience should be,” she said. “I don’t like the big gyms. I think, whenever you do Pilates and when you do barre, you should have an extra-special experience in the studio.”
Right now, Seitz is pulling away from her instructor role to focus on the business side of things. So, she has instructors on-site to help her in the studio.
Even though they have a soft opening today, Seitz and her crew have already given free, 30-minute demos so customers can get a feel for the studio.
“Clients are really loving that the space is so modern, that it’s really relaxing and comfortable. They think the instructors are great, which they are,” she said. “Everyone who walks in just says, ‘This is absolutely incredible.’”
Seitz offers numerous subscription packages, from monthly auto renewal packages to no contract and drop-in prices. Classes can also be purchased through an app, which is available on IOS and Android. She also offers specialty prices from Aug. 19 until their grand opening at the end of September. People in the military, officers, health care workers, senior citizens and certain businesses in the city also get 10 percent off whichever package they choose.
“We’re community-focused. We want to connect with the community and get everyone involved no matter what their fitness level is,” Seitz said. “We want everyone to feel welcomed and come in and have a good time and get to be the best version of themselves.”
Sculpt Pilates and Barre opens Monday, Aug. 19, at 2609 N. Front St., Harrisburg. Parking is available behind the studio. For more information, visit www.sculptpilatesandbarre.com.
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